Work

The work.

Two publications I founded and still run, plus selected enterprise content work from a decade in digital — including the team that wrote and shaped the customer experience at Scotiabank.

Small-business client work is being booked now. Examples publish here as they ship.

Compute! Magazine — Issue №1 cover
§01 · Independent · Compute! Magazine

Founder, editor, designer Issue №1 · May 2026 · Toronto

The AI industry finally has a gossip rag. Every quote is real.

Compute! is a satirical-but-true gossip magazine about the AI industry — the trade press the sector deserves and somehow doesn't have.

The rules are strict and live on the cover. Every quote is real. Every face is an illustration. The cover is loud; the body runs sober, in the cadence of a proper magazine rather than a blog. The result reads like a glossy that wandered into the server room — knowing, a little arch, but doing the reporting.

Issue №1 — The AI industry on trial, dated 19 May 2026 — opens with halftone-stippled witnesses on the stand, a "VERDICT IN" rubber stamp, and a pull-out poster of the cast of characters. Inside: Trial Dispatch from Oakland Federal Court, Heard in Court, Heard After the Verdict, an AI lab horoscope. Concept, editorial standards, design system, and writing — mine end to end.

What I didEditorial concept · Design system · Copywriting · Illustration direction · Launch

Issue №1 — The AI industry on trial, 19 May 2026. Hybrid release: standalone web edition at readcompute.com, paired with a Human+AI Substack drop and a downloadable pull-out poster.

AILiteracyGuide.com home page
§02 · Independent · AILiteracyGuide.com

Founder, editor, designer 2025–present · Toronto

AI literacy for people who have to use it on Monday.

AILiteracyGuide.com is a free, plain-language curriculum for working professionals who keep hearing they need to "get good at AI" and want a place to start.

I built it end to end — research, writing, structure, site — around a single argument: tool fluency is the easy part; knowing when to trust a model, when to verify, and when to walk away is the work. The curriculum is organized into three pillars — understanding AI, using AI, questioning AI — and grounded in real, documented case studies (hallucinated legal citations, autonomous email deletion, fabricated research) so readers learn from failures that already happened, not hypotheticals.

The site is built to be skimmed by a busy professional in ten minutes or studied by a teacher over a semester.

What I didConcept · Curriculum · Site build · Copy · Editorial system

Three pillars — understanding AI, using AI, questioning AI. Six documented case studies of real-world AI failure as the teaching backbone.

Scotiabank Credit Card Rewards Calculator — main interface
§03 · Selected work · Scotiabank

While at Scotiabank Lead content designer · Toronto · April 2023

Helping customers see what their rewards are worth.

Scotiabank customers needed a clearer way to calculate the dollar value of their credit-card rewards. I led the content design for the tool — labels, microcopy, error states, and the narrative around results — aligned with the broader product strategy and the Digital Style Guide.

Plain language, no jargon, no surprise numbers. The kind of clarity that turns a calculator from a curiosity into a conversion.

What I didUX writing · Product copy · Microcopy · Conversion

Launched April 2023. Increased conversions and engagement with the rewards tool.

Scotiabank Chatbot — conversational interface and content design
§04 · Selected work · Scotiabank

While at Scotiabank Lead content designer · Toronto · 2022

Designing a conversational assistant that scales trust.

In 2022, chat support was Scotiabank's most-requested mobile feature. I led content design for the AIML-based assistant — voice, conversation flows, tone, and the governance to ship it across legal, compliance, accessibility, and brand teams.

We framed the assistant as a service layer, not a character. Predictable. Scannable. Accountable. I authored 25+ flows across login issues, payments, card management, and profile updates, and built a reusable conversation system for openings, confirmations, and closings. Accessibility was a design input, not a QA checkbox — reviews with screen-reader users shaped the language.

The internal framework was reused across other assistant products at the bank. The work won a 2023 Digital Transformation Award from IT World Canada for modernizing Scotiabank's customer experience.

What I didConversational UX · Content design · Voice & tone · Accessibility · Governance

85% of inquiries resolved without human escalation. 30% reduction in contact-centre volume. Framework reused across other internal assistants. 2023 Digital Transformation Award, IT World Canada.

Scotiabank Digital Style Guide — content system overview
§05 · Selected work · Scotiabank

While at Scotiabank Group Manager, Content Design · Toronto · 2022

Building the foundation for scalable content.

Scotiabank's digital content was scattered. Product, comms, and operations teams wrote with different tones, CTAs, and patterns — creating friction in design reviews and confusion for customers. I initiated and led the Scotia Digital Style Guide: a centralized library of CTAs, tone principles, and UI content patterns used across customer journeys.

I designed the guide around real product examples — not theory — so teams could apply it without training. To keep it evolving, I launched a Content Community of Practice across five business lines, with monthly syncs, version control, and update intake from active projects.

When one business unit resisted CTA changes, I mapped their language to user-confusion patterns — shifting the conversation from branding to clarity. We didn't write rules; we built a system people wanted to use.

What I didDesign system · Content strategy · Governance · Cross-functional alignment

Faster production timelines through reusable components. Visible reduction in tone inconsistencies across journeys. In active use across product, design, and comms — governed through ongoing CoP rituals.

More coming

Client case studies, as projects ship.

Trustfall is taking founding clients now — small businesses willing to be the first ones we feature in exchange for a discount and a spotlight. The work will live here as it goes live.

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